You have a social impact initiative, you really want to get traction without being spread too thin, you want to make every moment count towards having high impact.

So you plan more, action more, do more, hoping for a big breakthrough that will eventually ease the pressure.

The problem is your list of to do’s are endless, the challenges facing you keep coming, the world keeps changing which means you have to keep adapting which keeps you hands on, reacting and tired.

The truth is a plan and list of actions is not going to get you to the high impact thriving space you want to be in.

And this is why, people confuse planning and strategy for the same thing. They’re not. As long as we keep confusing these two, we will keep being stuck on the merry go round of overwhelming tasks in the face of big challenges.

❌ A bad strategy spreads you thin.

❌ A bad strategy articulates multipile lists of actions and plans.

❌ A bad strategy over complicates and over explains.

❌ A bad strategy feels comfortable and safe.

✅ A good strategy is straight forward and focused

✅ A good strategy explains the 'why' behind the actions and plans

✅ A good strategy should fit on one page

✅ A good strategy should evoke some feelings of angst and discomfort