This is a space for people who care deeply about doing good, and doing it well.

Here, we talk about the behind-the-scenes stuff that holds social change work together (or pulls it apart): roles, power, decision-making, pay, conflict, care, clarity, and all the invisible systems that shape how we show up together.

It’s for founders, teams, and collaborators who want to build organisations that are not just effective, but just, human, and sustainable.

If you’ve ever felt the tension between values and reality, or between care and clarity, this is for you. We’ll unpack common traps (like “we’re a family”) and offer practical tools for working better together, with more trust, less burnout, and deeper impact.

No corporate jargon. No perfection. Just honest reflections, lessons learned the hard way, and small things that make a big difference.

Let’s build something better, together.

Jessica Holdaway Jessica Holdaway

The risks of operating on ‘Good’ Vibes’ (Copy)

Working in social change is amazing and messy all at once. We start out full of passion, shared values, and a real desire to make a difference. And sometimes, that’s enough to keep us going…for a while.

But here’s the thing: passion and good vibes alone don’t keep the work or the people healthy. In fact, when we rely only on the “we’re all in this together” mindset, it can quietly create confusion, tension, and burnout.

I want to share three common assumptions I see again and again that trip up even the best-intentioned teams, and why they’re worth thinking about differently.

Read More
Jessica Holdaway Jessica Holdaway

Why we need to talk about power inside our organisations

Power shows up in every organisation, whether we name it or not.

In social impact work, most of us are deeply aware of power. We see how it plays out in the world around us, and we want to do better. But when it comes to our own teams and organisations, power often feels like something we should avoid. It makes people uncomfortable.

Read More